Resin Art Business Tips: How to Sell Your Artwork and Build a Brand


If you’re like most people, you probably love to create art. Whether it’s painting, drawing, or sculpture, art has a way of capturing our imaginations and stirring our emotions. And for many artists, selling their artwork is the highest goal they can set for themselves. In this article, we will outline some tips on how to sell your artwork and build a brand around it. From developing an online presence to networking and marketing, read on to learn everything you need to get started in this exciting business venture.

What is resin art and what are the benefits?

Resin art is an interesting type of art that uses resin as the medium. Resin is a polymer that is a natural material found in the earth. It has many different properties that can be used to create artwork, such as being able to resist weathering and being non-toxic.

One of the benefits of resin art is that it’s not often confused with other types of art. For example, if you have a painting made with oil paint, people might think you’re a painter rather than an artist who uses resin. Because resin is less common, people are more likely to be interested in your work and may be willing to pay more for it.

Another benefit of resin art is that you don’t need expensive equipment to create it. For example, you can use a basic paintbrush and some water to create paintings with resin. This makes it fun and easy for beginners to get started with this type of art. Plus, since most resin kits for beginners products are affordable, you can start out creating small pieces and eventually work your way up to larger pieces if you want.

How to create a resin art project

There are a few things you can do to market your resin artwork and build a brand.

1. Connect with other artists. Joining online communities or organizations that focus on resin art will help you connect with other artists and learn from their experiences. This can be valuable information, as well as networking opportunities.

2. Create an online presence. Creating an online presence for yourself is important not only because it allows people to find your work more easily, but also because it allows you to sell your work through online platforms such as Etsy and Artfire.

3. Get involved in resin art events and festivals. As mentioned before, participating in resin art events and festivals can help you connect with potential buyers and build relationships with others in the industry.

Tips for selling your artwork

Creating and selling resin art can be a lucrative business, but it takes some effort and planning to get there. In this article, we’ll share tips on how to sell your artwork and build a brand.

1. Choose the right medium. While acrylics, oils, and watercolors are all great options for creating resin art, acrylics are the most popular because they’re affordable yet durable. If you’re new to resin art, start with an acrylic painting first.

2. Get creative. Whether you’re selling abstract pieces or traditional landscapes, don’t be afraid to experiment with different techniques and materials. Be sure to showcase your best work in your online portfolio so potential buyers can see the variety of styles you can achieve.

3. Produce quality pieces. When selling your artwork online or through galleries, it’s important to provide high-quality images that capture the viewer’s attention. Use good lighting and take accurate measurements when painting your pieces so they look their best when displayed (even if they’re not complete).

4. Stay organized. Keeping track of sales figures, inventory levels, customer feedback, and more is crucial if you want to maintain a successful resin art business – especially in a competitive market! Use software like QuickBooks or Shopify to help simplify these tasks and keep your business running smoothly..

5. Networking is key . Connecting with other artists and businesses in your field is essential for growth – both commercially and artistically

Tips for building a brand in resin art

Building a resin art brand starts with understanding your audience. What are their interests? What media do they consume? What is their buying power? Once you know who you’re selling to, it’s important to create a relevant and engaging online presence that speaks to them.

Develop a unique selling proposition (USP) that sets your work apart from the competition. Specify what features of your work make it unique or better than others in your field. Concisely state what problems or concerns your artwork can solve for your audience.

Generate interest through curated content and original blog posts that highlight aspects of your work and showcase different techniques and approaches. Promote sales by offering discounts, free shipping, and other exclusive offers on select items. Create social media accounts where fans can connect with you and learn more about your work.

Create compelling imagery that shows off the quality, detail, and craftsmanship of your artwork. Design engaging splash pages, product pages, and web store banners that showcase the best of your work. And last but not least, market yourself effectively through social media platforms like Facebook, Twitter, Instagram, and Pinterest.

the authorIdaMccullough